Business coaching and training for developers and tech founders
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Software Startup Academy is the complete business-building system for developers and tech founders. Learn the strategy, marketing and systems to launch and grow a software business from someone who has spent 20+ years building software and 16 years running a software consultancy.
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“Andre was a mentor to the junior engineers on the team, and he was my go to developer when I had a complex problem to implement.”
Why most developer startups stall
As developers we're trained to solve problems logically. Running a profitable business takes a different set of skills: managing resources, marketing, selling and leading people. Nobody shows us how.
Introducing
Every program is built on three steps that take you from writing code for someone else to running a software business of your own.
Clarity
Deep insight into your current situation and why you're still there, so you work on the one thing that moves your business forward.
Skills
Step-by-step training in strategy, marketing, sales, leadership, productivity and finance, applied to the market you're in.
Action
Practical actions, templates and one-to-one mentoring that increase your business effectiveness week after week.
How I can help
Why a business plan will cause you to fail, and what to do instead
Learn moreBuild a profitable software business without quitting your job
Learn moreThe success principles behind high-performing founders
Learn moreOne-to-one mentoring to build your software business
Learn more
Meet the founder
Hi, I'm Andre Barrett. I've been developing software for over 20 years, and since 2010 I've run iMobilize Ltd, a London software consultancy delivering projects for everyone from early-stage startups to household names.
Many of the products I built were a technical success, yet the startups behind them still failed. So I set out to understand why. Today I coach developers on everything from mindset to marketing and finance: how to build and grow a profitable software business, starting from scratch.
Testimonials
“Andre has been a massive help to my learning in the last few months. I started out on iOS knowing only what was common in all coding languages. With his mentorship I have come to understand a great deal more about the coding principles and the best development techniques; which have led me to pursue my dreams of building my own apps.”
Rebecca Halford
Mentored by Andre in iOS development“I had the pleasure working with Andre in Sainsbury's on the iOS Groceries app for 6 months. Andre was a mentor to the junior engineers on the team, and he was my go to developer when I had a complex problem to implement. I was impressed with Andre's dedication and passion towards test driven development and best software engineering practices.”
Mirette Bastaurous
Mentored by Andre in software developmentFree insights
· Software Engineering
After coaching and mentoring Software Engineers for over 20 years, I tend to have a knack for ensuring Software Developers become as good as they can be in the shortest time possible. Running my Software Development consultancy as efficiently as possible relies on it.
Read article· Mindset
A question that I frequently encounter while coaching is, “How can I be more successful?” The answer to this question is so simple that to most people it will seem absurd.
Read articleStart with the free on-demand training. You'll learn why starting with a business plan sets you up to fail, why so many tech startups don't make it, and my 4-step blueprint for creating and growing a successful software business.
100% free. No credit card required.
